Micro and Small Businesses will be decisive for Brazil to meet climate goals
Demand for green solutions required by the Brazilian NDC opens opportunities for SMEs to operate in sectors that combine sustainability, innovation and local income generation.
27/10/2025
Micro and small enterprises (MSEs) will play a central role in Brazil's ability to achieve the climate goals set out in its Nationally Determined Contribution (NDC), which establishes a reduction in greenhouse gas emissions of between 59% and 67% by 2035. Comprising 99% of Brazil's business community, MSEs are essential for the country to achieve a more resilient, regenerative, and inclusive economy, positioning themselves at the center of the transition to a low-carbon economy.
The Brazilian NDC—presented at COP29 in Baku, Azerbaijan—expands the country's climate ambitions and creates a series of demands for green solutions. These demands, in turn, open up concrete opportunities for SMEs to work in areas such as agroforestry, community-based tourism, the bioeconomy, and the circular economy—sectors that combine sustainability, innovation, and local income generation.
"This commitment requires an unprecedented mobilization of public and private actors, and micro and small businesses are central to this transition," says André Luiz Spinelli Schelini, Technical Director of Sebrae Mato Grosso. "Achieving climate goals depends on social cohesion and the engagement of small businesses, whether in mitigation actions or in adaptation and regeneration practices."
With COP30 in Belém, Pará, Brazil gains a privileged platform to showcase initiatives that connect climate goals to productive inclusion. In this context, the engagement of SMEs will be crucial to the success of these agendas.
According to Schelini, the Brazilian NDC represents a turning point because it demands a new low-carbon and regenerative socioeconomic development model, aligned with structural public policies such as the Climate Plan, the Ecological Transformation Plan, and the Three-Branch Pact for Sustainability. "The challenge is to transform comparative advantages into competitive advantages, making Brazil a global provider of climate solutions," Schelini explained.
SMEs are key players in this agenda, especially in sectors with greater environmental impact and potential for green innovation. Key opportunities include mitigation and adaptation, which can drive the adoption of clean, low-carbon technologies; business models based on the circular economy, bioeconomy, and environmental services; climate risk management and AI-based technological solutions; among others.
For André Luiz Spinelli Schelini, Technical Director of Sebrae Mato Grosso, achieving the NDCs requires 'an unprecedented mobilization of public and private actors, and micro and small businesses are central players in this transition'
The inclusion of SMEs in climate policies is also a strategy for socioeconomic justice. Local businesses are essential to enabling ecosystem regeneration, eliminating deforestation, and creating green jobs in the most vulnerable areas.
According to Sebrae, the success of Brazil's climate goals depends on the mobilization of local stakeholders—a principle known as Climate Federalism. This approach seeks to strengthen the link between governments, businesses, and civil society, ensuring that the national response to global warming is built with the effective participation of SMEs.
By uniting entrepreneurship, innovation, and sustainability, Brazil reinforces that meeting the NDC is not only an environmental goal, but also an economic and social development project. And, in this project, SMEs are not only beneficiaries, but also protagonists of the green transformation the country intends to lead in the coming years.
Support for SMEs during COP30
Since 2024, Sebrae has been participating in pre-COP30 events throughout Brazil, contributing to the national climate campaign and disseminating practical mitigation and adaptation solutions for small businesses.
During COP30, the Sebrae Sustainability Center (CSS), a national reference in sustainable business, will be present in Belém with the launch of research and new programs aimed at SMEs.
"COP30 will be the moment to demonstrate that Brazil can lead the transition to a low-carbon economy with the inclusion and protagonism of small businesses," said Schelini. "The country's green future will be built collectively, from the region to the world, with Sebrae working alongside those who undertake and generate positive impact."
Initial photo credit: Hugh Whyte/Unsplash